Digital Marketing Manager

This company is one of the world’s leading digital music companies. Their mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.

Its 2,020 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency.

To support their fast-growing presence on all continents, they are constantly looking for ambitious candidates to join them and make a stronger and more positive impact on the music industry!

Managing a wide range of artist campaigns across their roster, this role is tasked with creating, delivering, and coordinating digital marketing campaigns for domestic and international releases.

Responsibilities include:

  • Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs

  • Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns

  • Advise artists, managers, and internal marketing teams on digital best practice

  • Analyse and interpret audience data to inform strategy and set KPIs

  • Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets

  • Work closely with the Creative Content Producer to deliver digital campaign assets

  • Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns

  • Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders

  • Share case studies and best practices with local and global teams

  • Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends

Qualifications

  • Strong knowledge of social media and online promotion strategies

  • Digital native; regular user of social media platforms and aware of trends, not just within music, but across the cultural landscape

  • Understanding and working experience with advertisement and analytical instruments on each social media (Meta, YouTube, Tik Tok etc.)

  • Extensive knowledge of the music market

  • Ability to build creative and innovative artist development campaigns

  • Data-driven & results oriented: the ability to analyse and use data to optimize development

  • Structured, organised, ability to follow process and monitor budgets

  • Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools

  • Excellent written and verbal communication skills

  • Highly motivated and organised with excellent time management skills

  • A team player with creative ideas and a positive attitude

  • Contacts within digital marketing and tech are appreciated, but not essential

  • Passion for music

Additional Information

  • Two remote working days a week

  • Private Health Care

  • Pension plan with matched contribution up to 10%

  • 25 days annual leave, with 1 day for your birthday

  • Life assurance and long-term disability cover

  • Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist

  • Tailor-made training and coaching program

  • 40% discount on gym membership and free yoga classes

This company is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, race, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.